Book a Call A brilliant General Manager or Studio Manager needs to be a people leader, commercial operator and guardian of the member experience, all at once. That combination is rare, making these some of the hardest roles to fill in boutique fitness. Good Soul Studio was built to find those people, using the same care, industry instinct and engaged approach that define Good Soul Hunting.
Meet Good Soul Studio Good Soul Studio helps fitness brands find General Managers and Studio Managers for one location or many. Led directly by Matt, he brings more than 30 years of operating experience to a search process that moves quickly, stays personal, and understands the demands of studio and gym leadership.
It complements our executive search practice, giving growing brands a focused way to build leadership at every level. With a flat fee and a streamlined launch, it offers the flexibility to hire for an individual studio, a regional cluster, or a growing portfolio.
Every search begins by understanding what makes your studio different, your business, your team, your culture, and the kind of leader who will thrive there. Help first, hunt second, at studio pace.
Matt has operated, scaled, and restructured wellness and fitness businesses himself. He knows what separates a GM who can run a studio from one who's just filling a shift.
Why Good Soul Studio Works A flat fee rather than a percentage of compensation keeps your hiring costs clear and consistent. Whether you're filling one role or building leadership across several locations, you know the investment from the start.
We're continually building relationships with General Managers and Studio Managers across the US, including people who aren't actively looking. Every conversation strengthens the network, helping us support brands as they enter new markets, open more locations or hire repeatedly.
We use video, AI and automation where they can make the process faster and more consistent, and we continue to improve how those tools support the search. But technology never makes the final call. Matt leads every search, bringing more than 30 years of fitness operations and hiring experience to the conversations and decisions that matter.
"Lucy and Matt are great partners and are precise at sourcing a balance of skill and cultural fit, which is so important to our organization. This team is organized, asks the right questions, and above all show up with incredible determination and professionalism. Their work is consistent and never disappoints!"Evie Fernandez, Chief People Officer, Barry's
For GMs & Studio Managers Whether you're leading a single boutique studio or gym, or overseeing a region, share your resume and tell us what would make your next move meaningful.
When we're working on an opportunity that feels aligned with your experience and ambitions, Matt will reach out personally to schedule a time to hear your story.
Good To Know Good Soul Studio is a specialist search service for Studio Managers, General Managers and other site-level leaders in fitness and wellness. It combines targeted headhunting with practical operating experience to find people who can lead a team, protect the member experience and deliver membership and revenue growth.
We recruit Studio Managers, General Managers and leaders responsible for individual locations or small regional clusters. The service is designed for roles with direct responsibility for people, sales, service, culture and day-to-day operations.
We work with boutique fitness studios, gyms and other multi-site wellness businesses. This includes growing brands opening new locations, established operators replacing an important leader and owner/operators looking for a leader to get them out of the day-to-day business.
Every Good Soul Studio search is led directly by Matt. With more than 30 years of operating experience, he understands what strong site leadership looks like beyond a resume, and the practical demands of running a high-performing studio or gym. He also understands the challenges of hiring Studio Managers and can provide advice on building a compelling proposition for the best talent.
We start by understanding the location, team, business goals and leadership challenges behind the role. We then identify and approach relevant candidates, both from our targeted studio manager pipeline and through direct headhunting and outreach. We then conduct two structured interviews and present the strongest candidates to you. We manage the candidate experience from outreach to accepting an offer and remain involved through onboarding.
Job advertising reaches people who are already looking. Good Soul Studio also approaches strong operators who may not be actively applying for roles. Every candidate is interviewed and managed by Matt, ensuring an engaging candidate experience that enhances your consumer brand.
Work with usWhether you're opening a new location, replacing a GM or strengthening a multi-site team, bring the context and Matt will help you work through the role.
