Book a Call We help purpose-driven wellness and fitness brands find Director, VP and C-suite leaders with the experience to deliver, the energy to build and a real belief in your brand's vision. From appointing the first leader of a new function to finding the person who can guide the next stage of growth, every search begins with what your business is becoming, and the good soul who can help take you there.
Our Executive Search Focus Our work spans boutique and multi-site fitness, franchise systems, gym groups, wellness technology, DTC and subscription brands, recovery and longevity, and luxury and hospitality wellness. We lead searches across operations, customer experience, marketing, growth, sales, partnerships, people, finance, real estate and wider business leadership.
Help first, hunt second means understanding your business before searching for its next leader. Every Executive Search is led directly by Lucy, who brings more than 15 years of HR and people leadership experience within wellness and fitness, alongside specialist search expertise. She gets to know your stage of growth, your culture and what the role needs to accomplish, then shapes the search around what she learns.
Our roots in wellness give us a clear view of its established and emerging leaders, while our wider search experience helps us recognize when someone from outside the industry could bring valuable new thinking. From shaping the role through the offer, onboarding and beyond, you'll work directly with Lucy throughout.
For Studio Manager and General Manager searches at the individual location level, meet Good Soul Studio →
"The GSH team took the time to truly understand our brand, our standards, and what makes someone a good fit at JETSET. Their process was thoughtful, collaborative, and relentlessly committed to getting it right. We couldn't be happier with the outcome."Bertus Albertse, CEO, JETSET Pilates
Why Choose Good Soul Executive Search Newly created roles, pivotal replacements and moments of growth call for more than the candidates already visible in the market. We combine targeted headhunting with relationships cultivated across wellness and fitness, and look beyond the industry when transferable experience could make the difference.
Experience is essential, but it doesn't tell you how someone leads. We look at what candidates have delivered alongside how they build trust, navigate change, make decisions and bring people with them. The goal is a leader who can do the work and make a meaningful contribution to the people around them.
We understand that purpose-driven brands must protect the mission while building a healthy, sustainable business. We look for leaders who believe in what you're creating and can turn that belief into strong teams, thoughtful growth and commercial results.
What Our Clients Say I was delighted to partner with Good Soul Hunting on an executive-level search within the marketing team. This was a business-critical role. Good Soul Hunting took on the challenge and quickly delivered a wide variety of highly qualified candidates.Kelly Lohr, Chief Marketing Officer
Good Soul Hunting has helped us build the company from the early days and is an amazing resource as we scale up. Not only finding the right talent but also really understanding our hiring needs and what we need to do to attract the best people in the market.Guy Benjamin, Co-Founder and Co-CEO
Lucy became an extension of our team. She has an uncanny ability to understand a brand, the culture, and the priorities of her clients and then keep those at the forefront of her recruiter efforts.Luke Carlson, CEO
Good To Know Good Soul Hunting works with businesses across wellness and fitness, from founder-led growth brands to established multi-site operators and PE-backed consumer brands. Our experience includes boutique fitness, gym chains, consumer wellness, subscription and membership models, B2B equipment and SaaS, and adjacent categories.
We lead searches for Director, VP, President and C-suite appointments across functions including operations, marketing, sales, finance, people and growth. We also recruit Studio Managers and General Managers through Good Soul Studio.
No. Industry knowledge is important, but it is not always the answer. We search within wellness and fitness and across relevant consumer, hospitality, retail, franchise and multi-site businesses to find leaders with the right experience for the specific opportunity.
We are a boutique executive search firm with a speciality in wellness and fitness. Every search is founder-led from start to finish, we don't hand searches off to anyone else. We are an extension of your employer and consumer brand, all candidates receive a thoughtful human experience with us.
Our process has four stages: alignment and clarity, sourcing within wellness and beyond, a structured two-stage interview process, and ongoing support and care through offer and onboarding. Your search stays directly with us throughout.
No. We use an engaged search model built around a shared commitment to getting the hire right. This gives us the time and access needed to conduct targeted research, reach people beyond the active candidate market and represent a compelling opportunity.
The earlier, the better. You don't need to have a finalized job description before contacting us. We can help clarify the brief, challenge assumptions and define the leader the business needs before the search begins.
Work with usWhether it's a newly created role, a pivotal replacement or part of a growth plan, Lucy will help you think through the brief and where the search should begin.
