Soul Bite #4 | The Future of Fitness

Today’s guest is Ian Mullane – author of The Fitness Future: Rules of Engagement white paper – a provocative piece on where fitness has moved and why we need to catch up quickly. With 18 years in fintech and having founded and accelerated numerous tech-based businesses, he is the current CEO of keepme – an AI-powered sales and marketing CRM platform for the fitness industry, launched in 2019, with customers across ten countries. Lookout and get ready because Ian doesn’t hold back in his observations and you need to boldly consider how you will play in the new ecosystem and what it will take to win.